Mission, Vision & Strategy

Mission, Vision & Strategy

ABSL's mission is to unlock the potential of the modern business services sector and create conditions for its persistent growth in Serbia.

We strive to construct a competitive and sustainable environment that generates new, valuable jobs, fosters responsible business and investment growth, drives knowledge sharing, education innovation, public advocacy, and communication.

ABSL Serbia's strategy is to build a strong, future-ready ecosystem by connecting industry stakeholders, shaping policy, and supporting continuous development through data, dialogue, and collaboration